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Small Town, Big Vision

Small Town, Big Vision

Eyecare Business magazine gets the lowdown on a highly modern practice redesign in a tiny town in Tennessee.

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1980s Practice Design Didn’t Allow for Growth

1980s Practice Design Didn’t Allow for Growth

Dr. Bussey talks about how the constraint of a space can restrict a company's growth.

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How Shopable is Your Optical

How Shopable is Your Optical

3 Keys To A More Shopable, More Profitable Optical

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Design Genius: Fitting Bar

Design Genius: Fitting Bar

Fitting Bar borrows a popular retail idea to help serve customers, sell accessories

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Visual Merchandising CE course

Visual Merchandising CE course

The art of displaying merchandise to enhance its sales appeal is called "visual merchandising." In-store visual presentation is accountable for the majority of retail purchases according to Joseph Weishar, author of The Aesthetics of Merchandise Presentation (2005, stmediagroup.com/stbooks). Although eyewear distributors spend millions advertising their brands to consumers, the way you present their products in your optical dispensary can make or break your sales results and theirs.

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A Peek Into The Valley

A Peek Into The Valley

Time-honored Patient Care Meets a Modern Redesign.

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Dream to Design to Reality

Dream to Design to Reality

Dr. Brad Drake's successful journey from lease-holder to building owner was followed in a three-part series.

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3 Myths About Dispensary Design

3 Myths About Dispensary Design

Overcoming a few falsehoods can lead to successful optical sales.

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The Optical Office Design Experts

Barbara Wright Design - Turning Dreams Into Designs