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Design Genius: Fitting Bar

Design Genius: Fitting Bar

Fitting Bar borrows a popular retail idea to help serve customers, sell accessories

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Dynamite Dispensary Design Revisited

Dynamite Dispensary Design Revisited

What makes a dispensary great? It all depends on the needs of the dispensary and the creativity of the designer.

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Designing for Sales by Barbara Wright Design

Designing for Sales by Barbara Wright Design

Positioning your practice through office design can help ensure that your product and your practice are in sync and sending a clear message to patients.

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Successful Brands Start with Strategy

Successful Brands Start with Strategy

Design magazines are filled with pictures of beautiful stores that win awards all the time. But beautiful stores go out of business every day (I have designed a few myself). "Beautiful" doesn't necessarily ring the cash register. Beautiful doesn't necessarily grow a brand. So what does?

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The 6 Irrefutable Rules of Luxury Eyewear Display

The 6 Irrefutable Rules of Luxury Eyewear Display

Displaying luxury eyewear to produce maximum sales is more of an art than a science, but following these rules will increase your likelihood of success in the luxury eyewear sales arena.

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The Optical Office Design Experts

Barbara Wright Design - Turning Dreams Into Designs