Featured Publications

Strategies for catering to your important aging customer base

Strategies for catering to your important aging customer base

Are you senior friendly? If your dispensary lacks the comforts and conveniences that appeal to your older clientele, you may be missing the boat on servicing and selling to this fast-growing market.

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Visual Merchandising CE course

Visual Merchandising CE course

The art of displaying merchandise to enhance its sales appeal is called "visual merchandising." In-store visual presentation is accountable for the majority of retail purchases according to Joseph Weishar, author of The Aesthetics of Merchandise Presentation (2005, stmediagroup.com/stbooks). Although eyewear distributors spend millions advertising their brands to consumers, the way you present their products in your optical dispensary can make or break your sales results and theirs.

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10 Mistakes To Avoid When Designing Your Next Office

10 Mistakes To Avoid When Designing Your Next Office

Traffic flow, dispensary design and lighting are among the top considerations. By avoiding the following 10 mistakes, physicians can create an atmosphere that will have a positive direct effect on the overall income and bottom line profits of their practice.

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Checking in with the pros on the five most common store decor mistakes and how to avoid them

Checking in with the pros on the five most common store decor mistakes and how to avoid them

Are you making an optical decor misstep that could easily be resolved? Some of the most common store decor snafus made today by optical retailers can actually hinder sales.

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Romancing The Frames

Romancing The Frames

Visual merchandising is the art of displaying merchandise to encourage sales. You can have good-looking and effective displays by following these visual merchandising tips.

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The Optical Office Design Experts

Barbara Wright Design - Turning Dreams Into Designs