Ophthalmologist Office Design, Opticians Office Layout

A Modern Remodel

A step-by-step look at how one Texas optometric brought its look into the 21st century.

The Five Basics of Visual Merchandising

The art of displaying merchandise to enhance its sales appeal is called "visual merchandising." Every optical dispensary benefits from good visual merchandising.

Lighten Up

Whether you are building a new dispensary or remodeling an existing one, lighting is a critical design element.

Strategies for catering to your important aging customer base

Are you senior friendly? If your dispensary lacks the comforts and conveniences that appeal to your older clientele, you may be missing the boat on servicing and selling to this fast-growing market.

Imagine this: one day you are walking down a major thoroughfare in an old New York neighborhood not too far from Manhattan and you see a store, an optical shop, for the first time. You ask the owner if they are new to the neighborhood?

Checking in with the pros on the five most common store decor mistakes and how to avoid them

Are you making an optical decor misstep that could easily be resolved? Some of the most common store decor snafus made today by optical retailers can actually hinder sales.

Talk of the Town

An Office Influenced by the Past with a Promising Future. When Mark Cowan, OD, decided to move his practice, Thomas Vision Center in Leesville, La., he not only wanted to start from scratch, he also wanted to build a new office that would make both his patients and the entire Leesville community proud.

Successful Brands Start with Strategy

Design magazines are filled with pictures of beautiful stores that win awards all the time. But beautiful stores go out of business every day (I have designed a few myself). "Beautiful" doesn't necessarily ring the cash register. Beautiful doesn't necessarily grow a brand. So what does?

Dynamite Dispensary Design Revisited

What makes a dispensary great? It all depends on the needs of the dispensary and the creativity of the designer.

What’s New in Office Design?

One of the ways professional designers create unique and memorable offices is by keeping up to date on the latest products. Unusual and stylish materials can make a statement that gets you noticed and still stands the test of time.

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