Category: Merchandising / Sales

Office Design Disasters

Office Design Disasters

James Joyce said, "A man's errors are his portals of discovery." Here are nine "discoveries" your colleagues and an office designer made through office design.

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Designing for Sales by Barbara Wright Design

Designing for Sales by Barbara Wright Design

Positioning your practice through office design can help ensure that your product and your practice are in sync and sending a clear message to patients.

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Exceeding Expectations

Exceeding Expectations

In the city that's considered 'twice as nice' in the state where 'everything is bigger,' the new office built by optometrists Mark Allen and James Moser could fit both descriptions when compared to its old location.

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The 6 Irrefutable Rules of Luxury Eyewear Display

The 6 Irrefutable Rules of Luxury Eyewear Display

Displaying luxury eyewear to produce maximum sales is more of an art than a science, but following these rules will increase your likelihood of success in the luxury eyewear sales arena.

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Checking in with the pros on the five most common store decor mistakes and how to avoid them

Checking in with the pros on the five most common store decor mistakes and how to avoid them

Are you making an optical decor misstep that could easily be resolved? Some of the most common store decor snafus made today by optical retailers can actually hinder sales.

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Strategies for catering to your important aging customer base

Strategies for catering to your important aging customer base

Are you senior friendly? If your dispensary lacks the comforts and conveniences that appeal to your older clientele, you may be missing the boat on servicing and selling to this fast-growing market.

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The Five Basics of Visual Merchandising

The Five Basics of Visual Merchandising

The art of displaying merchandise to enhance its sales appeal is called "visual merchandising." Every optical dispensary benefits from good visual merchandising.

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Extreme Makeover: Dispensary Edition

Extreme Makeover: Dispensary Edition

Has revenue growth in your dispensary slowed to a crawl? Wonder how to increase your average sale or sell more high-end frames? Maybe you need a merchandising makeover.

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The Optical Office Design Experts

Barbara Wright Design - Turning Dreams Into Designs