Eyecare Business magazine gets the lowdown on a highly modern practice redesign in a tiny town in Tennessee.
Dr. Bussey talks about how the constraint of a space can restrict a company's growth.
3 Keys To A More Shopable, More Profitable Optical
Fitting Bar borrows a popular retail idea to help serve customers, sell accessories
The art of displaying merchandise to enhance its sales appeal is called "visual merchandising." In-store visual presentation is accountable for the majority of retail purchases according to Joseph Weishar, author of The Aesthetics of Merchandise Presentation (2005, stmediagroup.com/stbooks). Although eyewear distributors spend millions advertising their brands to consumers, the way you present their products in your optical dispensary can make or break your sales results and theirs.
Time-honored Patient Care Meets a Modern Redesign.
Overcoming a few falsehoods can lead to successful optical sales.
Imagine this: one day you are walking down a major thoroughfare in an old New York neighborhood not too far from Manhattan and you see a store, an optical shop, for the first time. You ask the owner if they are new to the neighborhood?
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