Date: November, 12, 2013 / Author: Jennifer Anderson
Categories: Do's and Don'ts, Ask The Expert, C.L Training, Growth and Profit Tips, Office Design FAQ, Opening First Practice, Productivity Tips, Size and Shape, Trends, Why Would I Use You
The course 'What Is Visual Merchandising and What Can It Do For Me?' has been reprinted in the November issue of 20/20.
The art of displaying merchandise to enhance its sales appeal is called "visual merchandising." In-store visual presentation is accountable for the majority of retail purchases according to Joseph Weishar, author of The Aesthetics of Merchandise Presentation (2005, stmediagroup.com/stbooks). Although eyewear distributors spend millions advertising their brands to consumers, the way you present their products in your optical dispensary can make or break your sales results and theirs.
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