Visual Merchandising CE course

Date: June, 25, 2012 / Author: Jennifer Anderson
Categories: Ask The Expert, Growth and Profit Tips, Office Design FAQ, Opening First Practice, Productivity Tips, Why Would I Use You

What Is Visual Merchandising and What Can It Do For Me?

The art of displaying merchandise to enhance its sales appeal is called "visual merchandising." In-store visual presentation is accountable for the majority of retail purchases according to Joseph Weishar, author of The Aesthetics of Merchandise Presentation (2005, Although eyewear distributors spend millions advertising their brands to consumers, the way you present their products in your optical dispensary can make or break your sales results and theirs. 

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