Date: December, 17, 2009 / Author: Jennifer Anderson
Categories: Growth and Profit Tips, Office Design FAQ, Productivity Tips, Trends, Why Would I Use You
Of all the services provided by designers of retail spaces, perhaps one of the most crucial is brand management. This article by Bruce Brigham, FASID explains the importance of getting brand management along with a beautiful design.
"Design magazines are filled with pictures of beautiful stores that win awards all the time. But beautiful stores go out of business every day (I have designed a few myself). "Beautiful" doesn't necessarily ring the cash register. Beautiful doesn't necessarily grow a brand. So what does?
I've spent the last 20 years trying to figure that question out. I started my interior design career as a designer of retail store prototypes. Today, I have my own retail brand development and management consulting firm. Here is what I have learned..."
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