CEO of your practice

Date: December, 13, 2011 / Author: Jennifer Anderson
Categories: Growth and Profit Tips, Productivity Tips

What's your one job as the CEO of your practice?

In this "new economy," you are accountable for only one thing continually growing PROFITABLE REVENUE. STOP focusing on all those other things that sound nice and focus only on predictably growing profitable revenue. Align your company to anything that ethically supports growing more profitable revenue. If it aligns and creates execution leverage, it deserves attention and resources.

"Anything that cannot be shown to support growing profitable revenue is a distraction, creates chaos in your business, confuses the market and puts you at risk. Remember you can do everything else right, but if you don't keep growing profitable revenue, you will first become irrelevant and then go out of business."
--Rick McPartlin

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