Category: Do’s and Don’ts

Check Your Backgrounds

Check Your Backgrounds

Frames getting lost against busy backdrops? Here’s how to show ’em off without extra clutter

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Visual Merchandising CE course

Visual Merchandising CE course

The course 'What Is Visual Merchandising and What Can It Do For Me?' has been reprinted in the November issue of 20/20.

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Elements of a Well Planned Office and Dispensary

Elements of a Well Planned Office and Dispensary

Barbara Wright Design and Review of Optometric Business have partnered up again to present another video on 'Elements of a Well-Planned Office Dispensary

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Are You Guilty of This Common Merchandising Mis-step?

Are You Guilty of This Common Merchandising Mis-step?

This is a reprint of a real message that I sent to a real client who reported a smaller than average revenue increase after moving to the new office we designed for him. Are you making the same mistake as Dr. "Smith"?

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Because You Can’t Sell What You Can’t See

Because You Can’t Sell What You Can’t See

Perplexed over how to display rimless frames? Bright Display offers the perfect solution to make these frames POP.

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Tiered Pricing

Tiered Pricing

A simplified, color-coded system for pricing frames makes it easy for patients to shop and it keeps pricing and presentation simple for your optical staff.

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Winner of Vision Monday DARE Award

Winner of Vision Monday DARE Award

Winner of Vision Monday DARE Award: Barbara Wright Design Client Dr. Shaun Golemba! Vision Monday named our client, Dr. Shaun Golemba of Port Alberni, British Columbia winner of the "Shop It Like It's Hot" Award for most daring store design, retail environment, merchandising or window display. Congratulations to Dr. Golemba! The First Annual Dispensing and Retail Excellence (D.A.R.E.) Awards was conceived to honor daring optical retailers of all sizes across North America.

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Frame Inventory Management

Frame Inventory Management

In my opinion, "frame board" is a old-fashioned word that should be retired from use. If all you have in your office is "frame boards" you're in big trouble display-wise. But don't let the title of the following article fool you. Jay Binkowitz, a 30 year optical industry veteran, has a modern, sophisticated approach to frame inventory management that you will find enlightening.

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Barbara Wright Design - Turning Dreams Into Designs