Apple’s Genius Bar Concept for the Optical

Date: April, 14, 2014 / Author: Jennifer Anderson
Categories: Ask The Expert, Growth and Profit Tips, Office Design FAQ, Opening First Practice, Selecting Colors, Trends

Eye care professionals admire Apple's retail stores and want to translate some of that magic into optical retailing. Our design for Aurora Optometry in Grande Prairie, Alberta, Canada does just that with the creation of a Fitting Bar where patients can pick up their new eyewear, buy accessories and contact lens supplies or get an adjustment.

The counter sports frosted glass panels for privacy and is high enough so opticians can stand while helping patients. They duck around the display wall to do all adjustments behind it, out of sight from patients. An array of colorful contact lens supplies are neatly organized on shelves behind the counter within easy reach for opticians. Flanking the Fitting Bar are display shelves with eyewear on one side and accessory items on the other. Glass shade pendants provide stylish lighting above and a kiwi green accent wall finishes off the look with a dash of eye-popping color.

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