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Tired of buying halogen MR-16’s for your track lights?

Tired of buying halogen MR-16’s for your track lights?

Now you can replace heat-generating halogen 50 watt MR-16 lightbulbs with new cool-running 7 watt LED

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Optometry Plus Gift Shop Equals Winning Retail Strategy

Optometry Plus Gift Shop Equals Winning Retail Strategy

What happens when a couple decides to combine his optometric practice with her flair for retailing and display?

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Are You Guilty of This Common Merchandising Mis-step?

Are You Guilty of This Common Merchandising Mis-step?

This is a reprint of a real message that I sent to a real client who reported a smaller than average revenue increase after moving to the new office we designed for him. Are you making the same mistake as Dr. "Smith"?

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Because You Can’t Sell What You Can’t See

Because You Can’t Sell What You Can’t See

Perplexed over how to display rimless frames? Bright Display offers the perfect solution to make these frames POP.

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Designing an Office with a Feeling

Designing an Office with a Feeling

Review of Optometric Business and Barbara Wright Design team up again to present the concept design of Dr. Robert Alongi's office of Gurnee Eyecare in Gurnee, IL.

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Announcing Winner of $10,000 Optical Contest

Announcing Winner of $10,000 Optical Contest

Announcing Winner of $10,000 Optical Contest

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Big 2012 Tax Deduction for Office Improvements with Section 179

Big 2012 Tax Deduction for Office Improvements with Section 179

Are you in the market for a new office? New fixtures, equipment and decorations may fall within the Section 179 Deduction. New limits and a Bonus Depreciation just announced. Talk with your accountant to see if this could be your year to save!

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Visual Merchandising CE course

Visual Merchandising CE course

What Is Visual Merchandising and What Can It Do For Me?

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The Optical Office Design Experts

Barbara Wright Design - Turning Dreams Into Designs